• By Product Type

  • By Business Type

  • By Industry

  • By Communication

  • By Scene

Break the Border Interconnect Global Intelligent Products

Diversified global brands are joining Power by Tuya product matrix to show the convenience that interconnectivity has brought to life.



Brilliant is the top lighting brand in Australia. It’s intelligent brand BrilliantSmart has covered multiple fields including lighting, electricians, home appliances, security, sensors. Its products has approached nearly 1,200 retail channels such as Aldi,Bunnings,Officework,L&E, etc.

Electro Cirkel B.V. Electro Cirkel B.V.

Electro Cirkel B.V.

Electro Cirkel B.V. is a Dutch company with a history of more than half a century, whose sub-brand Calex are known as famous and influential in decorative lighting in Europe, especially in Western Europe. At present, "Powered by Tuya" products have entered nearly 1,300 stores of Action, a well-known offline European supermarket.



SMD is the largest consumer electronics brand in South Africa with more than ten product lines, seven sub-brands. Its products include mobile phones, laptops, PCs, and smart devices, selling all over regions such as Africa, North America, and Middle East. The "Powered by Tuya" products co-manufactured with Tuya Smart have entered into more than 500 mainstream retail channels in South Africa since 2019.

Global Channels Empower Consumer Market with Influence

"Powered by Tuya" products have entered more than 100,000 online and offline retail channels globally, generating large-scale and all-dimensional influence in the consumer market.

Global Channels
Empower Consumer Market with Influence

Cooperation with Global Brands

German Conrad Electronic online store has become one of the largest online retailer second only to Amazon. Conrad also operates one of the most advanced logistics and distribution centers in Europe, handling and transporting about 35,000 products a day to more than 210 countries, with an annual circulation of 7.2 million units.

The Smart Scenarios of Interconnectivity is within Reach

"Powered by Tuya" can be used as a logo at offline exhibition halls signifying and displaying smart products with full-scene linkage.

Tuya Exhibition Hall of Hangzhou Headquarter

Tuya Exhibition Hall of Hangzhou Headquarter

Tuya Smart Exhibition Hall of China Headquarter, 10F, Hua’ce Center Block A, Jiangdun Road, Xihu District, Hangzhou, Zhejiang Province.

Showroom of Smart Home Devices of Gujia Home

Showroom of Smart Home Devices of Gujia Home

Smart Home Showroom, Gujia Life 2F, 1165 Moganshan Road, Gongshu District, Hangzhou, Zhejiang Province.

Five Rights and Interests Make Tuya Go Smooth in Global Market

Global brands have participated the "Powered by Tuya" product matrix to show the convenience brought by product interconnectivity to life.

Authoritative Official Certification

Obtain the official license to use "Powered by Tuya" logo and join the ecosystem of interconnectivity with 252,000 + smart products in the globe.

Priority in Global Exhibition

Enjoy the priority in being selected to exhibit your products in the international top-level exhibitions (CES, IFA, MWC, etc.) and the global Intelligent Business Summits.

Aggregate Marketing Links

Smart products with "Powered by Tuya" Logo Tuya hopes to achieve the true interconnection of all things. Powered by Tuya (PBT) is a mark of interconnectivity across different brands and categories. Users can easily control any product featuring the PBT label with just one App.

Enhance Multidimensional Influence

Share Tuya lighting, security, electrician, sensor, digital entertainment, health, home appliances, and other 5 SaaS integrated resources, to achieve the penetration of its products’ influence across the industry.

Enjoy a Quick Pass to Services

Provide PBT logo users with exclusive preferential service channel, PR exclusive rights and interests, and other in-depth support including joint exhibitions, commodity display, exhibition hall VI, etc.

Application Process

Application Process
  • Log in to IoT Platform
  • Fill in and Submit the Application Forms
  • Waiting for Approval
  • Download the PBT Logo Source File
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