VP of Marketing & Strategy of Tuya Smart, the Head of the Intelligent Business Investment Alliance, Secretary General of AIBA Asia-Pacific Artificial Intelligence Alliance, the Former Director of Youzan Marketing & PR Dept, and the Founding Member of the AliCloud team.Business School Netherlands Ph.D.

Jeff was former Chairman and CEO of General Electric for over 15 years. He was officially announced as Chairman of the Global Strategic Committee of Tuya in September 2019. Jeff has been named as one of the "World's Best CEOs" three times by Barron's.

Alejandro is from Argentina and has a degree in Electronic Engineering from the National Technological University, a Master in Business Administration from the University of CEMA and postgraduate qualifications in Marketing from the University of California.His responsibilities at the GSMA include the Strategic Engagement with more than 80 members and companies from the digital ecosystem in the region and promote the adoption of new technologies and digital services.