Home>Tuya News>Tuya Smart Joins Italian Lighting Association to Further Promote Smart Life in Europe
Tuya Smart Joins Italian Lighting Association to Further Promote Smart Life in Europe
Dec 03, 2020

Tuya to further serve the European smart home market and the ecosystem with the AIoT platform.

Milan—3 December 2020—Tuya Smart, a leading global AI+IoT (AIoT) platform provider, today announced it has become a member of the Italian Lighting Association (AIDI), a significant move to further advocate and promote smart life in the European market.

The membership means Tuya will continue to work with ecosystem partners to jointly promote the adoption of the AIoT smart home products and technologies in the European market.

“We’re extremely excited about joining the Italian Lighting Association because it means we can work with other members in the organization to develop better and convenient smart products,” said Tina Yu, Tuya's General Manager of Eurasia. “We seek to continue exploring the value of the new lifestyle brand, and bring the benefits of smart home technologies to the end-users.”

The smart home market is booming more strongly than ever before in Europe. New research report shows that the European smart home market size is expected to reach 39.6 billion dollars by 2025. In line with Tuya’s global strategy, European and North American markets already account for over 50% of the business, with leading brand partners including Lidl, Hama, Medion, and Calex, Orange Belgium, and Supreme Imports. The AIoT platform has smart-enabled more than 200,000 products, covering over 100,000 sales channels globally.

"AIDI's mission is the promotion and dissemination of the culture of light. For this reason, among other activities, it recommends and encourages the use of quality products, innovation, and new technologies, and that is why the participation of companies like Tuya is important to us," said Alvaro Andorlini, general secretary of AIDI." With their wide product portfolio, powerful IoT developer platform, and global ecosystem strategy, we are confident that Tuya's ongoing participation will help raise the level and the dissemination of the culture of light in Italy and in Europe.”

About Tuya Smart

Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

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