Taurus will use Tuya’s IoT Platform to expand IoT solutions and to introduce its IoT services in more than 80 countries across the globe.
SANTA CLARA, CA—Jan. 15, 2021 — Tuya Smart, a leading global IoT development platform, and Taurus, a multi-location business group specializing in covering the needs of homes around the world, today announced a new partnership to expand the smart home market throughout Latin America and beyond. Founded in 1962, Taurus is the leading brand of the Taurus group, with a presence in every continent. It has an extensive network of distributors that enable them to operate in more than 80 countries. The organization provides a fuss-free and functional smart home transformation experience, so as to give customers unprecedented convenience, comfort, and security.
Taurus, a professional smart home solutions provider, has tailor-made home automation products according to needs of consumers and integrates them onto their platform. With a self-modified app, the brand looks at customizing various operations and connectivity with smart products, for the consumers.
Having the first small home appliances smart “ecosystem” helps Taurus enable and establish their worldwide presence. Taurus’ smart home system is ‘Powered by Tuya’ (PBT), a global leader in the IoT space, which has allowed the brand to come up with a robust and sound smart home solution.
“Thanks to the development with our suppliers, which we can afford with the incorporation of Tuya's IoT Platform into our ecosystem of connected consumer products, we are in a position to open up new key markets for brand expansion. With this objective and our current projections, we are confident to reach 50,000 active users in Mexico, and internationally we are looking at 100,000 users by the end of 2021. In order to achieve this market share, we must offer our consumers more than the opportunity to control the devices through a mobile phone or smart speaker, we must offer experiences that provide comfort, quality of life, and peace of mind, that is why we see Tuya as a strong ally to fulfill the vision of our brand,” stated Guillermo Freyria, Director of Operations of Taurus.
“To be a partner in Taurus’s global expansion is a great opportunity for Tuya and we are happy to help the brand achieve their objective. The heart of the essential lineup is the great scope of the self-modified app based on the Tuya IoT Platform, enabling all products and components to be controlled by the same app," said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa.
The association of Taurus with Tuya provides quality in innovation, with new and affordable smart home products for consumers. The brand already has the Smartüs app, together with some Bluetooth products, already in the market. To name a few, they have the Stardüst, a smart fan, Füse, a smart blender, and Nexüs, a smart body scale. The future for the brand looks optimistic with plans to expand into interaction between products, products being connected via voice commands, and more products becoming a part of their ecosystem.
Founded in 1962, Taurus is the leading brand of the Taurus group, with a presence in every continent. It has an extensive network of distributors that enable them to operate in more than 80 countries. Taurus Group is a multi-location business group, specializing in covering the needs of homes around the world.
About Tuya Smart
Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.