AddIn to bring Tuya’s ecosystem of manufacturers and products to the expansion of SEA market.
Singapore—Feb. 1, 2021—Tuya Smart, a leading global IoT development platform, and AddIn, the first Southeast Asia Home-Reno Vertical E-commerce platform, announce a new partnership to expand into the Southeast Asia Smart Home market.
Being officially founded and supported by ESG (Enterprise Singapore), AddIn is China-ASEAN's first Online-to-Offline (O2O) e-commerce platform selling products and services in four key home areas, namely home furnishings, interior design, renovation, and renovation materials.
AddIn integrates home furnishings, design, and renovation to provide homeowners all-around home solutions, tailored for homeowners looking for reliability, transparency, convenience, and affordability for a streamlined start-to-finish home design and renovation journey. At the same time, AddIn adopts a Manufacturer-to-Consumer (M2C) approach to connect manufacturers with consumers to deliver lower price points for consumers and new growth areas for manufacturers.
AddIn aims to benefit consumers and stakeholders in these four interdependent industries through a holistic approach to create an interconnected and intertwined regional ecosystem. To achieve this goal, Tuya is the best strategic partner for AddIn in Southeast Asia to raise the level of professionalism within the industry, and help businesses leverage economies of scale.
Tuya Smart is a global Cloud IoT Development Platform that connects the intelligent needs of consumers, manufacturers, brands, OEMs, and retail chains. The platform provides over 260,000 developers around the world with more than 250,000 product SKUs. Now, ‘Powered by Tuya’ (PBT) products can be found in more than 220 countries and regions in over 100,000 online and offline sales channels globally.
Under the newly forged agreement, AddIn will bring more Tuya ecosystem manufacturers and products to the SEA market. It will seize the partnership opportunity and continue to be the leading end-to-end home design and renovation portal in Singapore growing our core capabilities, enhance innovation and productivity, and expand our market reach.
“We are grateful for the opportunity presented as well as the many resources that have been allocated to ensure AddIn’s success, including expertise from Tuya’s team and the excellent products it has provided. AddIn will make full use of the Tuya app to drive traffic by promoting smart home products,” stated Mike Hu, CEO of AddIn.
Ross Luo, General Manager of Asia Pacific Region from Tuya Smart said, “It is without a doubt that AddIn will bring more SEA partners and business customers to Tuya. We will work together to educate the market and promote the Tuya smart home products and solutions to more end-users.”
About AddIn
AddIn is China-ASEAN's first Online-to-Offline (O2O) e-commerce platform selling products and services in four key home areas, namely home furnishings, interior design, renovation, and renovation materials.
AddIn integrates home furnishings, design, and renovation to provide homeowners all-around home solutions, tailored for homeowners looking for reliability, transparency, convenience, and affordability for a streamlined start-to-finish home design and renovation journey. At the same time, AddIn adopts a Manufacturer-to-Consumer (M2C) approach to connect manufacturers with consumers to deliver lower price points for consumers and new growth areas for manufacturers.
About Tuya Smart
Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.
