Leading customer-focused IoT platform provider brings international expertise to the German smart home industry.

Düsseldorf, 3rd February 2021 – Tuya Smart, a leading global IoT platform provider, announced its membership in the Smart Home Initiative Deutschland e.V. For Tuya, this is an important step to further develop smart homes and the smart life sector in the German market.

The membership means that Tuya will continue to work with leading German smart home providers within the association to jointly promote the adoption of IoT smart home products and technologies in the German market.

"We are very excited to join the Smart Home Germany Initiative as it means we can work with other members of the organization to develop better and convenient smart products," said Tina Yu, Tuya's General Manager Eurasia. "We want further to explore the value of the new smart home lifestyle and bring the benefits of smart home technologies to end consumers. We are all the more proud of our membership in the association and the partnership we have won."

The SmartHome Initiative Deutschland e.V. is Europe's largest interdisciplinary smart home association, with the aim of networking along the value chain through supra-regional but also regional networks. The association is also committed to educating citizens on smart topics. In this way, the SmartHome Initiative Deutschland e. V. has contributed to the fact that smart homes, smart buildings, and smart living have become fixed vocabulary in the German population's linguistic usage.

"We are delighted to have one of the most important international companies in the smart home and IoT industry as a member," says Günther Ohland, Chairman of the Board of SmartHome Initiative Deutschland e.V. "Tuya Smart, like the SmartHome Initiative, stands for interoperability and cooperation of the industry. Tuya technology also allows small manufacturers to network technical devices simply and compatibly without delving deeply into the complexities of secure IoT communication. This enables developers of interesting and useful products without deep networking know-how to offer their products for the growing smart home market."

About Smart Home Initiative Deutschland e.V.

The SmartHome Initiative Deutschland e.V. is Europe's largest interdisciplinary smart home association with over 100 members from the smart value chain from research, development, industry, wholesale, specialized trade, crafts, utilities, housing, and social economy, planners, and architects. Its goal is networking along the value chain through supraregional but also regional networks. Also, the association is committed to educating citizens on smart topics. Every year, the association presents the SmartHome Deutschland Awards.

More information: Website, YouTube

About Tuya Smart

Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.