The new IoT brand OMNIA is a significant move into the home automation market for Costa Rica and greater Latin America.

SANTA CLARA, CA—Nov. 11, 2020—Tuya Smart, a leading global AI+IoT (AIoT) platform provider, and Robert Alke Trading Corp., a more than 60-year-old Latin American company specializing in product research and brand development, today announced a partnership to develop Robert Alke’s new IoT brand, OMNIA, as a significant move into the home automation market in Costa Rica.

The new partnership is part of Tuya's DNA Plan, designed to support partners with marketing resources and boost their brand reach in the local markets.

【OMNIA Smart Lighting App Powered by Tuya】

“As a global AIoT platform, Tuya has been helping brands from more than 190 countries enter the world of IoT. With the support of Tuya, Robert Alke developed the OMNIA brand for IoT business. ‘OMNIA’ means ‘all’ or ‘everything’ in Latin. This concept perfectly matches Tuya’s strategy — one ecosystem, one solution to connect everything,” said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa.

“We believe that, today more than ever, technology should be valued as a way of making life easier and that’s why the OMNIA band of smart devices for residences and industry was created.” said Rafael Jiménez, General Manager of Robert Alke, “As we grow in the home automation sector, we want to develop more products to be used in commercial applications for companies that want to reduce power consumption and optimize their resources.”

The smart home market in Latin America has been projected to expand with an annual growth rate (CAGR 2019-2027) of 15.5%, according to statistics from Research and Markets. The expansion of home automation market in the region is driven by the increasing consumer need for energy saving, security, convenience, and affordability.

【OMNIA Smart Wi-Fi Camera, Smart Door Bell with Camera & Smart Remote Switch Powered by Tuya】

“We see OMNIA as a global brand and want to develop and grow in Mexico, Central and South America with strategic business partners like Tuya that share our core values to develop and provide the best quality products and a wide range of offerings for a truly all-encompassing automated home,” Jiménez added.

Through joint efforts with Tuya, OMNIA has already sourced and tested over 30 different SKUs ranging from wall outlets, breakers, wall switches, bulbs, alarm sensors, security cameras, valves, and actuators. The products are expected to be available in more than 250 retailer stores in Costa Rica in the near future.

“Robert Alke has more than 60 years of experience in this field, and they have the innovative drive and passion to bring new lifestyle products to the local market with the help of technology,” said Lu. “By having Robert Alke as our certified global partner, we will jointly explore new opportunities in Costa Rica and other Latin American countries. I have very strong confidence that we will enjoy the success of smart business; Tuya will empower OMNIA to become the number one brand in this market.”

About Robert Alke

Robert Alke Trading Corp is a company with over 60 years of experience in the Costa Rican market and 10 years on the global market, specializing in procurement of all kinds of products directly from factories in China, whether the customer needs a finished product or just a specific part. The customers are guided through all the process with a 100% transparency policy.

The company also develops brands from start to finish, such as OMNIA WiFi Smart Devices with: 1.Product research and testing. 2.Brand development: Color boxes, catalogue, user manuals, name, brand colors (Pantone), photography, videos and more. 3.Market study to develop correct pricing and marketing strategies.

About OMNIA

OMNIA is a brand created by Robert Alke Trading Corp from to give the Costa Rican and Latin American market a robust solution in home and industrial automation. With over 30 SKUs already created, sourced from factories in China, the goal is to grow and give real solutions to make every customer’s life easier. OMNIA believes in having all solutions in one place, hence the meaning of the word OMNIA in Latin, EVERYTHING.

About Tuya Smart

Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.