Both companies have partnered together to expand the smart home market in Colombian territory.

SANTA CLARA, CA—February 27, 2021 —Tuya Smart, a leading IoT Developer Platform, and Alert-Home, a new brand in the Colombian market, have partnered together to introduce and expand IoT solutions and services in the region.

Alert-Home is an electronic security company, which began its operations in Colombia in 2020. To tackle the market, they have made very important alliances with traditional security companies, thereby generating new model services necessary for the current security conditions of the country. It is also the first company in Colombia to implement the Smart Security model.

Backed by Tuya, Alert-Home is an electronic security tech company. The cooperation with Tuya has been durable from the very first day. Accompanying, supporting, and helping Alert-Home to set up their business has been a priority at Tuya, and it also helps in lending more strength to the partnership.

Alert-Home offers a high-tech solution that is easy to install with technical support available through the app. With a highly qualified team, the brand is set to conquer the market and create a niche for themselves in the smart home category.

The brand has its own e-commerce website, where consumers can purchase products and services. In addition, they have implemented Monitor CRM as a platform for handling requests, issues, and claims to better serve their customers. With a marketing plan to develop strategic alliances with security companies and established clients, is the utmost priority for the brand. This has led to the design of the website, e-commerce storefront, and CRM platform. The next phase will see more investments in digital marketing.

“Tuya has always backed us and we are excited about this partnership. We want to make the most efficient use of Tuya’s platform and expertise in connectivity modules that can help us be sustainable in the market,” said Luis Javier Ospina R, General Manager at Alert-Home.

“To be a partner in Alert-Home’s expansion is a great opportunity for Tuya and we are happy to help the brand achieve their objective. The heart of the essential lineup is the great scope of the self-modified app based on the Tuya IoT Platform, enabling all products and components to be controlled by the same app," said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa.

About Alert-Home

Alert-Home is an electronic security company, which began its operations in Colombia in 2020. To tackle the market, they have made very important alliances with physical security companies, thereby generating new model services necessary for the current security conditions of the country. It is also the first company in Colombia to implement the Smart Security model.

About Tuya Smart

Tuya Smart is a leading global IoT development platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 250,000 product SKUs in hundreds of categories worldwide, serving over 260,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.