Tuya Smart (NYSE: TUYA, HKEX: 2391), a global AI cloud platform service provider, made an official statement that it fully supports the integration of standard Zigbee 3.0 and Matter devices while enabling Tuya’s customized Zigbee 3.0 and standard Matter devices to connect to third-party ecosystems. This means that Tuya not only supports integration with standard protocols but allows the standard components of Tuya’s customized Zigbee 3.0 and Matter protocols to integrate into other Zigbee 3.0 and Matter hub ecosystems. This approach is consistent with Tuya’s long-standing strategy of building an open and neutral smart ecosystem.

As a board member of the Connectivity Standards Alliance (CSA), Tuya Smart has always been an active advocate and practitioner of protocol standards such as Matter. It provides developers with integrated hardware and software solutions covering multiple connectivity protocols, helping them reduce Matter certification costs and shorten the time from product development and launch to market. Meanwhile, Tuya integrated hardware and software solutions cover over 20 product categories, including Matter gateways, smart sockets (metered and non-metered), switches, lighting, ceiling fan lights, sensors, curtains, smart locks, and robot vacuum cleaners.

As of June 2025, Tuya has obtained 366 Matter certificates, and millions of its devices have been deployed globally in apartments, hotels, and residential households.

01 Tuya Smart: Openness as a Principle, Customization as Value Enhancement

Tuya Smart’s protocol strategy features strong flexibility and openness: it not only supports the integration of standard protocols such as Matter/Zigbee, but also provides paid customized protocols to meet developers’ advanced needs for full-lifecycle management, enhanced functions, and Tuya’s interconnection ecosystem.

Simply put, Tuya’s customized Matter/Zigbee 3.0 protocol is a "value-added option" built on the foundation of standard protocols. This solution retains compatibility with standard protocols while adding Tuya’s proprietary extended functions. Through Product Identification (PID), Tuya continuously supports developers in the full-lifecycle management of devices—from activation and upgrading to operation and maintenance—ensuring universality while providing enhanced solutions for developers’ scenario-specific needs.

PID serves as the unique identifier of devices within Tuya’s ecosystem, empowering developers to design differentiated products and achieve efficient full-lifecycle management. Additionally, choosing Tuya’s customized Matter/Zigbee 3.0 protocol allows devices to natively integrate Tuya’s robust security capabilities.

02 Ecosystem Empowerment: Tuya’s Customized Protocol Enables Developers to Build Growth Engines

For developers, except the standard Matter/Zigbee protocol, why are they still willing to pay for Tuya’s customized Matter / Zigbee 3.0 protocol?

The answer lies in that Tuya’s customized Matter/Zigbee 3.0 enables developers to seamlessly access Tuya’s global open ecosystem and gain significant commercial empowerment.

In terms of ecosystem empowerment, Tuya’s "Powered by Tuya" interconnection system has become a "passport" for smart devices going global. This means that smart products developed based on Tuya’s protocols can achieve cross-platform interconnection without requiring valuable R&D resources to adapt to different ecosystems such as Apple Home, Google Home and Amazon Alexa. This significantly lowers barriers to global market expansion, shortens time-to-market, and enhances market competitiveness.

The advantages of Tuya’s ecosystem empowerment have been demonstrated by many overseas enterprises. Take Yooksmart, a pioneer in the smart sunshade industry, as an example. By adopting Tuya’s full-stack Matter solutions, Yooksmart not only addressed product compatibility issues with major ecosystems in Europe and North America, but also successfully entered the North American and European markets with its rich scenario-based functions.

In terms of technical implementation, Tuya’s customized Tuya Matter/Zigbee 3.0 protocol brings significant product function enhancements, helping developers build differentiated competitive advantages. For example, developers can utilize Tuya to add scenario-based smart functions such as music rhythm sync and biological rhythm for lighting devices; enhance interactive experiences for switch products by adding backlight control and scheduled timing; achieve sub-second device network pairing through optimization, greatly improving user experience; and innovatively implement long data packet segmentation technology, supporting data transmission for complex scenarios like infrared and weather. These distinctive features enable products to gain differentiated competitive advantages beyond basic interoperability.

Furthermore, Tuya’s ecosystem provides developers with end-to-end empowerment covering hardware development, Matter/Zigbee certification, mass production support, and deployment. Especially for enterprise deployment needs, Tuya additionally offers customized App and device firmware development, significantly enhancing user experience in scenarios such as smart homes, smart hotels, and smart apartments. This one-stop service allows developers to focus on product differentiation and innovation rather than underlying technology adaptation.

More importantly, the scale of Tuya’s ecosystem has created a positive feedback loop. Data generated by the large volume of devices continuously feeds back into protocol optimization—this means that choosing Tuya’s customized Matter/Zigbee protocol not only provides access to cutting-edge technical support but also allows developers to join an intelligent ecosystem with continuous evolution capabilities.

Looking ahead, Tuya Smart will continue to uphold openness and neutrality, evolving in collaboration with global developers. In Tuya’s view, true interconnection encompasses not only technical standardization but also providing developers with multiple paths from "standard compatibility" to "exceptional value".

As the Matter/Zigbee standard continues to evolve, Tuya will leverage its robust open ecosystem and technological expertise to help global developers overcome ecosystem barriers, focus on innovation itself, and jointly build a smarter and more seamlessly connected future.