The new smart device brand DEXEL is a significant move into the smart home market for Ecuador and greater Latin America.
SANTA CLARA, CA—Nov. 27, 2020—Tuya Smart, a leading global AI+IoT (AIoT) platform provider, and Marriott S.A., an Ecuadorian company with more than 80 years in the electrical products wholesale industry, today announced a partnership to develop Marriott S.A.’s new smart device brand, DEXEL, as a significant move into the smart home market in Ecuador and greater Latin America.
“As a global AIoT platform, Tuya has partnered with global brands, including Lenovo, Haier, Westinghouse, Dialog, and many more to increase brand awareness and boost sales of our partners’ smart product lines,” said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa. “By having Marriott S.A. as our global ecosystem partner, we will jointly develop new products and services to promote smart life in the Ecuadorian market.”
Headquartered in Guayaquil, Ecuador, Marriott S.A. has been focused on launching new products for energy efficiency and high technology items. Through joint efforts with Tuya, Marriott S.A.’s new smart device brand DEXEL has already opened four offline stores and 1 online store, selling a wide range of smart products including LED bulbs, switches, plugs, cameras, and remote controls that can be controlled by just one app powered by Tuya.
“The interconnection capacity of the Tuya Platform is profound and it’s what we believe to be the most important factor in making our decision to partner with Tuya. The exponential growth that Tuya has experienced in recent years has accelerated our go-to-market strategy,” Gustavo Marriott, Marriott S.A.'s Executive President said. “What consumers want to have today is a single application to manage everything they have at home. The partnership with Tuya will enhance our smart product selection with excellent quality and a seamless user experience. This is extremely important, and I would say Tuya provides a great network, which allows us to introduce new products and above all provide the security to users that they can enjoy their equipment for years to come.”
About Marriott S.A.
Marriott S.A., founded in 1934, is a medium-large company with 250 employees with their own facilities, including a 10,000 m2 warehouse complex, with a strong distribution channel in the entire country, selling electrical items, led lighting, automation, and solar energy products, focused on providing customers with complete solutions. They also have an innovation division that is in charge of IoT products.
About DEXEL
DEXEL is part of Marriott Group, a brand developed in 2018 focused to provide IoT products to be used by end users in their homes or offices. It is the first smart home brand born in Ecuador. DEXEL has many protocols in service to the customers depending on their demands including Z-Wave, Wi-Fi, and KNX.
About Tuya Smart
Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
For more information, please visit:
