Tuya strengthens its global sales and marketing team with increased operations in its Düsseldorf office

DÜSSELDORF—Oct. 30, 2020—The smart home market is booming more strongly than ever before in Europe. This is why Tuya Smart, a leading AIoT developer platform provider opened its European headquarters in Düsseldorf, Germany, in March 2020, albeit quietly because of the coronavirus pandemic. The European headquarters is now the sixth office globally, alongside the US, India, Japan, Colombia, and China.

According to the new research report by MarketsandMarkets, the European smart home market size is expected to grow from USD 23.2 billion in 2020 to USD 39.6 billion by 2025, at a compound annual growth rate of 11.3%. In line with Tuya’s global strategy, European and North American markets already account for almost 50% of the business, with leading brand partners including Hama, Calex, Orange Belgium, and Supreme Imports.

(European Headquarter Düsseldorf, Germany)

To further expand its business and international success, Tuya relies on local expertise to expand its global sales and marketing team.

In the first step for Business Development, the German team in particular was expanded with Oliver Schmidt as Senior Business Development Manager and Sven Buschmann as Head of Business Development, Europe.

(Oliver Schmidt, Sven Buschmann, Julia Söns)

Schmidt has worked for well-known brands like Canon, LG Electronics, SanDisk, Huawei, and TP-Link. He is a professional and accomplished manager with sales and marketing experience in the consumer industry with strong retail, e-commerce, and distribution background.

Buschmann has more than 22 years of international trade and industry experience in various categories, such as electricity, lighting, and small household appliances. He worked for leading German companies such as Metro AG and Hama GmbH.

"We are very thrilled to see our European Business Development team growing. Oliver Schmidt and Sven Buschmann are bringing in strong experience," said Tina Yu, Tuya's General Manager of Eurasia. "Both will support our existing and new partners in successfully implementing their IoT strategies."

Besides the business development team, the focus is also on marketing communications in Europe for Tuya. Julia Söns joined the team as Marketing Director for this task. Söns is a strategic marketer who has vast experience in the EMEA consumer electronics industry. She recently led European marketing for Ecovacs Robotics, launching the brand with a comprehensive marketing strategy and successfully promoting growth.

"All of Tuya's headquarters aim to provide global partners with most localized technical services and market promotions. The on-site-teams help better understand the local market needs and improve the service for Tuya's platform partners," added Yu. "The European market is integral to expand our platform. Through this growing knowledge, the local offices are expected to strengthen the operational implementation in Europe as well as the worldwide expansion."

About Tuya Smart

Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 90,000 smart products in hundreds of categories worldwide, and Tuya’s global platform clients reach over 180,000 covering various industries in 190 countries. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit:

Tuya's website, LinkedIn, Facebook, Twitter or YouTube.

Media Contact:

Julia Söns

Marketing Director, Europe

global_pr@tuya.com