Home>Tuya News>Tuya Smart Joins ioXt Alliance
Tuya Smart Joins ioXt Alliance
Oct 16, 2020

Move enables Tuya to further advance IoT device security through participation in global initiative

SANTA CLARA, CA—Oct. 16, 2020—Tuya Smart, a leading global AI+IoT (AIoT) platform provider, today announced it has become a member of the ioXt Alliance, the Global Standard for IoT Security.

The membership means Tuya will continue to drive the direction of IoT device security by participating in ioXt’s collaborative, cross-industry initiative to establish and advocate for best practices and standards in IoT and cyber security.

“We’re extremely excited about joining the ioXt Alliance because it means we can work with other ioXt members to disseminate and solidify knowledge and best practices around IoT device security,” said Fritz Werder, General Manager of Tuya North America. “Device security has never been more important and there has never been a better time to participate in a cross-industry forum around securing smart devices.”

The ioXt Alliance is a group of more than 200 leading OEMs, wireless carriers, standards groups, compliance labs, and government organizations dedicated to harmonizing best security practices and establishing testable standards that give manufacturers, retailers and consumers product confidence in a highly connected world. Products that are certified through the ioXt Certification Program are evaluated against eight different ioXt pledge principles that outline required levels of security. Once devices pass lab or self-attestation testing, they are deemed safe to receive the ioXt SmartCert label.

“Any company entering or already in the smart device segments now has tremendous pressure by government entities and consumers alike to make their products as secure as possible,” said Brad Ree, CTO of the ioXt Alliance. “The stakes are incredibly high, and that’s why participation from companies like Tuya Smart that are firmly rooted in IoT and are proponents of security standards is so important for us. We’re excited to have Tuya on board, and are confident that their ongoing participation will continue to advance IoT device security.”

About Tuya Smart

Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 90,000 smart products in hundreds of categories worldwide, and Tuya’s global partner reach now includes more than 180,000 companies, all leaders in their respective industries and regions. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit:

Tuya's website, LinkedIn, Facebook, Twitter or YouTube.

Tuya Smart Media Contact:

Ann Marie Olivo-Shaw

Marketing Director, North America


Hi there! 👋
Ask us anything, or request a demo