This cooperation will help both companies make smart home an entry point to realize low-carbon operation in home.

DÜSSELDORF—June. 22, 2021—Tuya Smart (NYSE: TUYA), a leading global IoT cloud platform, and ELBI, a prominent lighting and electrical industry enterprise, today announced a new partnership to further fulfill the concept of a low-carbon environment and to promote sustainable development in the home.

Low-carbon environments have always been a focal point of global economic development. IoT is considered a powerful weapon to promote the development of a low-carbon economy, because it can reduce operation costs and save electricity. Therefore, after the “carbon-peak” and “carbon-neutral” concepts are put forward, all people will have the ability to further accelerate intelligent transformation and upgrading. In order to quickly deliver intelligent capabilities and seize the local IoT market, ELBI, a top-tier enterprise in Romania's lighting and electrical industry, joined forces with Tuya and launched its new smart brand, Pulsar.

Tuya provides IoT tools to help ELBI develop smart plugs, video doorbells, smart cameras, LED strips, and other devices with low cost and high efficiency, and continuously expand its smart product line to offer more smart devices to the market. At the same time, Tuya will empower ELBI with systematic support to provide smart solutions that are out-of-the-box, easy to use, and cost effective for end users. Via the OEM app developed based on Tuya’s technology, ELBI’s end users will realize the integrated operation of more than 310,000 ‘Powered by Tuya’ smart devices.

In addition, the two parties will strengthen cooperation in marketing, and establish a mutually beneficial and sustainable business partnership. Tuya’s global marketing channel will help ELBI sell its smart devices all over the world. Whereas ELBI's industry status and market influence in Romania are conducive to enhancing Tuya’s brand awareness and reputation in the local market.

Costin Barlean, Marketing Specialist of ELBI said, “it’s the time when products are no longer as important as the experience you have when you use them. Even if the product will not be as interesting after a week or two, the user experience will be long and unique.”

“ELBI is a very innovative enterprise, and has many amazing ideas in the development of smart devices. Tuya is thrilled to help ELBI realize these new ideas, and expects more creative products from ELBI in the future,” said Tina Yu, General Manager of Eurasia Region from Tuya Smart.

Tuya concluded the AI+IoT Business Conference TED-Styled Tour Events | Europe. Themed “Joint Efforts & Prosperous Growth,” the events were held online in 10 countries and languages with industry leaders to share the best practices in smart business scenarios. For more information, please visit: https://www.tuya.com/event/abc/eur

About ELBI

ELBI is the largest distribution company of electrical and lighting equipment in Romania, accounting for nearly a quarter of the market share with excellent market positioning. The vision of ELBI is to offer innovative products to improve comfort and wellbeing in consumer’s lives. ELBI is a distributor of well-known, international brands of suppliers and has six sub-brands.

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 310,000 device SKUs in hundreds of categories worldwide, serving over 324,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.