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Tuya Partners with Orange Belgium to Extend the Reach of IoT Smart Products in the European Market
Oct 01, 2020

The partnership aims to give European consumers more choice and a better user experience in the smart home.

Düsseldorf, October 1, 2020 -- Global IoT leader Tuya Smart announced today that it has partnered with Orange Belgium, one of Belgium's largest wireless operators, to extend the reach of IoT smart products in the European market.

The partnership will jointly promote the connected home concept with a wide range of smart home products, including light bulbs, smart sockets, and IP cameras, connected and controlled by a brand new mobile App, Orange Smart Home, developed by the Tuya platform. The products are manufactured by Konyks, one of Tuya’s key clients in France and a Nebula project partner, and will be distributed in dozens of Orange Belgium stores starting in October 2020.

Christophe Dujardin, Chief Consumer Officer of Orange Belgium, said, “As a bold challenger, we strongly believe in the interest of bringing relevant technology at a fair price to customers, without locking them in closed environments. Our Smart Home offer, based on Tuya’s reliable platform and their App control solution, is a great way to make those kinds of new appliances accessible for a broader public and to allow customers to create their own smart home experience.”

Orange Smart Home App Powered by TuyaOrange Smart Home App Powered by Tuya

As the global leading AIoT platform, Tuya aims to achieve true interconnection of all things, instead of single products or product categories, so that users can connect with various products from different brands through an all-in-one solution.

Through the Tuya IoT Platform, users only need one app to control all categories of products simultaneously, like lighting, power, IP cameras, door locks, and many others.

Tina Yu, Tuya's General Manager of Eurasia, said, "The European market is integral to expand our platform. Orange Belgium demonstrates strong momentum and potential in growing the IoT market as our partner in Europe. We expect that together with Orange, we can ultimately connect things to develop services to improve the safety of homes and provide consumers with more choices and a better experience when shopping for connected products."

About Orange Belgium

Orange Belgium is one of Belgium and Luxembourg's major telecommunication market actors through its subsidiary Orange Communications Luxembourg. The company offers prepaid and subscription mobile services as well as various other innovative telecommunications offerings, and TV and internet services via cable network in Belgium. Orange Belgium is a subsidiary of the Orange Group, one of the leading operators in Europe and Africa for mobile telephony and internet access, as well as one of the world leaders for telecommunication services to enterprises.

About Tuya Smart

Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya's platform has smart-enabled, more than 90,000 smart products in hundreds of categories worldwide, and Tuya's serving more than 180,000 clients, many of them are leaders in their respective industries and regions. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, and China.

Tuya Smart Media Contact

Julia Söns

Marketing Director, Europe


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