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Home>Tuya News>Tuya Smart and Automate Asia Partner to Develop WYFY Brand of IoT Products
Tuya Smart and Automate Asia Partner to Develop WYFY Brand of IoT Products
Mar 25, 2021

Automate Asia to bring Tuya’s cloud to cloud integration of ‘Powered by Tuya’ products to other smart home platforms such as SmartThings and Homey, which provides homeowners the interoperability and future-proofing of their smart home investments.

Singapore—March. 25, 2021— Tuya Smart (NYSE: TUYA), a leading global IoT Cloud Platform and Automate Asia, the first company in Singapore to develop cloud to cloud integration of ‘Powered by Tuya’ products to other smart home platforms such as SmartThings and Homey, announced a new partnership to customize their smart products and integration to meet local market needs.

Automate Asia was founded in 2016 by two software engineers who transformed their own homes into smart homes, and they aspire to help others do the same. Their purpose is to help everyone lead quality lives in safe, convenient, and sustainable spaces.

Automate Asia developed not only their own brand of ‘Powered by Tuya’ IoT products, but also worked with other local companies to enhance their products with Tuya’s technology. The WYFY brand of IoT products ‘Powered by Tuya’ is one of the brands that the two sides have co-developed that are Wi-Fi/Zigbee enabled, providing convenience and comfort not only via the WYFY app but are also compatible with popular platforms such SmartThings and Homey.

Automate Asia has strong partnerships with local electronic retailers such as Gain City and Audio House. They are an established B2C smart home player in the market since 2014. Their software development team has been working closely with Tuya since 2019. Automate Asia is planning to launch their first ‘Powered by Tuya’ experience center in March 2021.

"We are also going to launch another ‘Powered by Tuya’ experience center by the end of this year, featuring the integration of the WYFY brand with other established IoT products in our effort to showcase affordable, interoperable, and holistic smart home systems which can be deployed in Singaporean homes and offices,” said Mike Lim, Director of Automate Asia.

Ross Luo, General Manager of Asia Pacific Region from Tuya said, “Automate Asia is the first company in Singapore to provide cloud to cloud integration service. We will work with Automate Asia to help other local companies develop a variety of ‘Powered by Tuya’ IoT products.”

About Automate Asia

Automate Asia is a smart home company that brings product-agnostic home automation solutions to homes and offices in Singapore. Their smart home system has a wide range of features that were created with an aim to help homeowners live better lives. Automate Asia believes in empowering customers with an intuitive and future-proof platform without locking them into specific brands.

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 252,000 device SKUs in hundreds of categories worldwide, serving over 262,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.

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