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Home>Tuya News>Tuya Smart and Clever Life Are Keen on Expanding the Smart Home Market in Australia
Tuya Smart and Clever Life Are Keen on Expanding the Smart Home Market in Australia
May 11, 2021

Clever Life will use Tuya’s IoT Platform to increase its market share in the smart home industry in Australia.

SANTA CLARA, CA—May. 11, 2021 — Clever Life Pty Ltd is an Australian-owned smart home automation company that focuses on delivering simple automation and remote control solutions. Their vision is to create a catalogue of reliable products that promote convenience and cost savings for the everyday user backed by a user-friendly operating system. The financial position of its core business allows Clever Life to move quickly with market demand to meet the needs of customers, investing in research and development as well as employing a dedicated engineering and compliance team. In addition, promoting Clever Life to a leading position within the Australian automation market is also on the radar.

The collaboration between Clever Life and Tuya Smart (NYSE: TUYA) has proven to be a fundamental operating relationship, that promotes the success of the company. Partnering with a global leader in IoT OS such as Tuya, provides class-leading development and ongoing support to ensure the best outcome for customers, thereby delivering a stable, reliable, and simple-to-use platform with unrivaled performance and support. The deployment of smart home products by Clever Life is a first for the company, filling a significant gap in the automation market in Australia.

“Automation technology should be freely available to everyone, regardless of social status or financial position. Developing products and services that are readily available to the everyday consumer is at the core of our business operation,” said Ben Casley, Founder and Director of Clever Life.

“It’s been great collaborating with Clever Life for expansion in the Australian market. We cherish our relationship with them and we will continue our partnership with a shared inspiration to broaden their reach with more offerings,” said Ross Luo, General Manager of Asia Pacific Region at Tuya.

The partnership between Clever Life and Tuya is one of mutual benefit. The market insights and development opportunities available to both sides provide a great opportunity for future growth and development of smart products and services. The ability to uncover the development opportunities from both a customer and product perspective ensures the design of new products and services that are given the best opportunity to succeed.

By partnering with Tuya, the global leader in IoT technology, to deliver the latest in product and OS platform, thereby ensuring customers are provided the latest in automation technology. The reliability that Tuya can offer in maintaining their OS to the latest in mobile device updates, such as IOS & Android, ensures the end-user will continually retain an automation OS that is up to date with current technology. The expanding range of automation products offered on the Tuya OS provides Clever Life a launchpad in keeping up to date with product developments and advancements.

Clever Life has a vision of introducing Automation Technology into the industry that is yet to realize the full benefits that automation systems have to offer. Focusing on the Australian market is the first and foremost key to their success. Clever Life has experienced rapid growth into the niche market of home automation in Australia. Customer exposure to the features and benefits of home automation through face-to-face interaction during recent trade shows, online promotion, and social media marketing, as well as the addition of dedicated customer engagement officers guarantee the future growth and relevance of both Clever Life and Tuya in the Australian market.

About Clever Life

Clever Life Pty Ltd is an Australian-owned smart home automation company focused on delivering simple automation & remote control solutions. Their vision is to create a catalogue of reliable products that promote convenience and cost savings for the everyday user backed by a user-friendly operating system. Clever Life’s dedicated market research team is quickly uncovering a range of industries that will see the benefits of implementing automation systems. Safety, convenience, and cost savings are 3 key advantages that will be offered to our growing market. The increased presence of Clever Life’s online marketing also ensures their existing customer base continues to grow and expand.

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 252,000 device SKUs in hundreds of categories worldwide, serving over 262,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.

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