The cooperation will help DAYBETTER develop more smart products suitable for professionals and individuals.
SANTA CLARA—Apr. 13, 2021—Tuya Smart (NYSE: TUYA), a leading global IoT Cloud Platform, and DAYBETTER, one of the largest global strip lighting producers, today announced a new partnership to share resource advantages in smart lighting, and to jointly create healthier and more comfortable lighting environment for consumers.
DAYBETTER is the top LED strip lighting seller on Amazon U.S. and has professional networks. Users are accustomed to home automation installation through DAYBETTER's various installation kits. DAYBETTER has marketed LED strip lighting, LED car lighting, control sensors, and other products, which are greatly favored by consumers in Europe and the United States.
Through the cooperation, DAYBETTER will leverage Tuya’s technology advantages in the field of IoT to further expand its smart product line, and to develop more smart products that conform to market standards and meet the needs of both professionals and individuals. Moreover, DAYBETTER will join Tuya’s ecosystem of developers, interconnect with more than 252,000 ‘Powered by Tuya’ devices, and build a more extensive system of smart devices.
The cooperation with Tuya will enable end users to install and control DAYBETTER products on the three available applications: Nityam Smart, Tuya Smart, and Smart Life, and it may be controlled by more apps in the future.
Tuya will also provide DAYBETTER with global market and channel support to help companies tap potential consumers, and assist in setting targeted overseas marketing strategies, increasing consumer awareness of smart products and the benefits around home automation.
Hobo Jiang, Director of DAYBETTER said, “we are excited about this partnership and using Tuya’s platform. Leveraging Tuya’s expertise in chip manufacturing allows us to adapt and bring the latest products and technology to market in the most efficient way.”
“The deep cooperation with DAYBETTER will help both sides to provide consumers with well-established and systematic solutions of smart lighting, so that more people can live, work, and study in a healthy and comfortable home automation environment. It will also help Tuya to enhance brand awareness and influence, and gain trust from more global users,” said Fritz Werder, General Manager of Tuya North America.
Tuya welcomes you to join the AI+IoT Business Conference TED-styled Tour Events in Europe. Themed “Joint Efforts & Prosperous Growth,” the events will be held online in 10 countries and languages with industry leaders sharing best practices in smart business scenarios. For more information and to register for free: https://www.tuya.com/event/abc/eur
About DAYBETTER
DAYBETTER is the global leader in smart lighting and the No.1 LED strip lighting seller on Amazon U.S. It is committed to providing users with high-performing, attractive, and user-friendly products driven by innovative yet affordable technology, in the areas of LED strip lighting, car lighting, control sensors, and other smart devices. The corporate vision is to establish DAYBETTER in the top tier of all wholesale groups in Europe and the United States, and to introduce their products to as many people as possible.
About Tuya Smart
Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 252,000 device SKUs in hundreds of categories worldwide, serving over 262,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.
For more information, please visit: Tuya's website, LinkedIn, Facebook, Twitter or YouTube.