The cooperation will help i2GO develop more smart home products to meet various market needs and expand their smart home product line.
SANTA CLARA, CA—Mar. 27, 2021 — Tuya Smart (NYSE: TUYA), a leading global IoT cloud platform, and i2GO, one of the top smartphone accessories brands in Brazil, today announced a new partnership to leverage their respective advantages to deliver user-friendly, cost-effective smart home products to more Brazilian households, boosting the popularity of smart home products in Brazil and throughout Latin America.
Based on Tuya’s IoT development tool, i2GO has launched multiple smart home products, including smart light bulbs, smart remote controls, smart plugs, and smart security cameras. Moreover, i2GO HOME OEM app, built upon Tuya’s technology, achieves interconnectivity with over 250,000 ‘Powered by Tuya’ products, allowing more than 100,000 app users to remotely manage their smart homes.
Through the cooperation, both Tuya and i2GO have designed an impressive innovation pipeline with products and new features for the app to continue to attract consumers. i2GO will increase investment in media channels, video demonstrations, and online advertising, exposing the brand to more consumers.
Based on Tuya’s technology, i2GO will further expand its smart home line, and develop more high-quality, affordable smart home products, in diverse categories, to meet different market needs.
Tuya Smart will continuously leverage its market and channel capabilities to help i2GO expand in the market from Brazil to all of Latin America, and other overseas markets, realizing full global deployment.
“In North America, Europe and Asia, smart homes are already a reality. Here in Brazil and Latin America this technology is still taking baby steps, which is why we are so focused on the new Connected Home series line. i2GO wants to be the pioneer in this new segment that is emerging here,” said Marcelo Castro, CEO of i2GO.
“The in-depth cooperation with i2GO will enable both sides to enter Brazilian households even faster, boosting the popularity of smart home products in Brazil,” said Johnny Lu, General Manager of Tuya Latin America, Middle East, and Africa.
Founded in 2012 in Miami, and present today in 14 countries, i2GO’s mission is to sell innovative, high-performance, quality products, compatible with the latest technology. Smartphone accessories, including cables, car and wall chargers, headphones, power banks, and smart home products, offered by i2GO with a 3-year warranty. Besides online stores, the products are present in more than 20,000 point-of-sale terminals throughout Brazil, including specialized stores, home centers, bookstores, stationers, hypermarkets, drugstores, and convenience stores. i2GO’s goal is to have products easily accessible to the consumer when needed most.
About Tuya Smart
Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 252,000 device SKUs in hundreds of categories worldwide, serving over 262,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.