Tuya Smart (NYSE: TUYA, HKEX: 2391), a global AI cloud platform service provider, has helped Yooksmart, a pioneer in the smart shading sector, effectively resolve the problem of hardware ecosystem fragmentation and achieve comprehensive performance upgrades for its shading products.

The global smart shading market is currently experiencing explosive growth. According to Statista, the market size is expected to surpass USD8.5 billion by 2027, with North America and Europe accounting for over 60% of the market share, demonstrating tremendous growth potential.

However, opportunities come hand in hand with challenges. Ecosystem compatibility issues have become a major obstacle for smart shading products expanding globally. If these technical hurdles are not overcome, even the highest-quality products will struggle to gain traction in international markets.

By leveraging Tuya’s full-stack Matter solution, Yooksmart quickly found a breakthrough to upgrade its products and solutions. Yooksmart’s upgrade has earned widespread recognition from customers across North America and Europe, becoming a benchmark case for smart shading products expanding globally.

Strong Partnership: Tuya’s Innovative Technology Unlocks the Smart Shading Market in Europe and North America

Yooksmart is a leading smart shading company focused on overseas markets, committed to providing high-quality shading solutions and products to global customers.

During the initial phase of its international expansion, Yooksmart conducted in-depth research into the European and North American markets and quickly identified core consumer demands: a seamless user experience combined with reduced energy consumption and costs without compromising performance. Given the significant advantages of Zigbee, Thread, and similar communication protocols in terms of low latency, power efficiency, and operational stability, Yooksmart made these protocols a central pillar of its technological strategy.

“In the R&D phase, we conducted rigorous testing and evaluation of the mainstream solutions on the market. Among them, Tuya’s Zigbee and Thread solutions performed especially well in terms of power efficiency and cost-effectiveness, which perfectly align with our product positioning,” said Stella,COO from Yooksmart. “What’s more, Tuya has already established a mature market presence and a large user base in Europe and North America, which greatly accelerates our global expansion. Taking into account both technical compatibility and market scalability, we decided to collaborate with Tuya and successfully developed several high-performance connectivity solutions.”

Embracing the Matter Revolution: Tuya’s Solutions Accelerate Yooksmart’s Global Strategy

In 2023, Tuya took the lead in the smart home industry by completing the technical deployment of the Matter protocol, providing critical support for Yooksmart’s globalization strategy. Tuya’s Matter over Thread solution offers full-stack services, including cloud modules, App SDKs, firmware, cloud services, and production tools, making Yooksmart’s product development process smoother and more efficient.

With the help of this solution, Yooksmart has launched a range of smart shading products with lower power consumption and improved connectivity performance, including roller blinds, Roman shades, and honeycomb blinds, all of which have been warmly welcomed in the European and North American markets.

Currently, Tuya’s Matter over Thread solution has been fully upgraded to version 1.3. In addition to supporting the Thread protocol, the latest version adds support for Bluetooth LE. This enables Thread devices to be directly managed via Bluetooth connection through the Tuya App without requiring a hub.

Beyond standard Matter functionalities, Tuya’s solution also provides Yooksmart with various proprietary Tuya features. For example, the smart roller blinds developed by Yooksmart with Tuya’s support include light and temperature sensing functions, enabling automatic adjustment based on environmental changes. These blinds can also be integrated into smart home systems allowing them to automatically open in wake-up mode and close in sleep mode, creating a comfortable living environment for users.

The partnership between Yooksmart and Tuya has established a replicable benchmark case in the smart shading industry, strongly validating the feasibility and reliability of Tuya’s full-stack Matter solution. Looking ahead, Yooksmart will continue leveraging Tuya’s global ecosystem to further expand its international presence. At the same time, Tuya will remain committed to driving technological innovation and accelerating the creation of a mutually beneficial smart home ecosystem to empower more Chinese smart manufacturing enterprises to go global.