Tuya Smart (NYSE: TUYA, HKEX: 2391), a leading global AI cloud platform service provider, is excited to announce its participation in IFA 2025. From September 5-9 at the Berlin Exhibition Center, Tuya will showcase its latest advancements under the theme “AI, Built. Powered by Tuya”. The company will demonstrate how its cutting-edge AI technologies empower developers, reduce development barriers, and accelerate the widespread adoption of Physical AI across smart home, industrial, and other sectors, ultimately driving growth in Europe’s AI industry.

Highlight 1: Overcoming AI Transformation Challenges — Tuya’s One-stop AI Solution Debuts
Traditional enterprises across Europe face significant hurdles in their digital transformation journeys. Many lack a clear roadmap for adopting emerging technologies like AI, making the transition fragmented and difficult.
To address these challenges, Tuya has introduced its One-stop AI Solution, a comprehensive end-to-end development platform spanning everything from embedded systems to intelligent agents, and from device to cloud. Covering a wide array of sectors including energy, security, and home appliances, this solution dramatically reduces the barriers to AI adoption. Visit the Tuya booth at IFA 2025 to explore the full capabilities of One-Stop AI Solution.
Highlight 2: Enhanced Computing Power and Evolved Perception Meet the Next Generation of AI Hardware
AI hardware is evolving at lightning speed, transforming from “cold tools” to “thinking partners,” and from “passive executors” to “active learners.” Enabled by dramatic improvements in computing power and perception capabilities, AI devices have moved beyond mere utility to become intelligent companions embedded in everyday life.

Exploring the next generation of advanced AI products, Tuya will unveil a portfolio of groundbreaking AI-powered devices, including Pet Companion Robots, Self-driving Pet Robots, and AI Earphones. These devices embody visionary design, technological excellence, and innovative thinking, offering global developers fresh inspiration to redefine AI’s capabilities.
Highlight 3: Accelerating Physical AI at Scale— The TUYA Global Developer Summit
In an era where AI is reshaping the physical world, Tuya leads the way in redefining smart living through its advanced technologies, creating ecosystems that are low-carbon, secure, efficient, agile, and open.
To further advance global innovation, Tuya will host the TUYA Global Developer Summit during IFA 2025. The event will gather prominent representatives from the Connectivity Standards Alliance, Germany’s Berlin Brands Group, France’s Groupe Prolaser, and other leading organizations. Together, they will explore breakthrough AI applications in smart hardware, home appliances, energy transition, and elder care—charting the course for scaling Physical AI across industries.

The TUYA Global Developer Summit provides a global platform for innovation, offering developers opportunities to connect directly with industry leaders, gain valuable insights, and access the immense opportunities of the trillion-dollar smart device market.
At IFA 2025, Tuya will deliver an inspiring showcase of AI innovations that bridge the digital and physical worlds, empowering developers globally to transcend technological boundaries and unlock the full potential of Physical AI.





